Small Business Marketing
For This Successful Business, Marketing the Big Picture Begins with the Details
A long-time client, Midland Cabinet Company is a family-owned custom cabinetry and millwork business located in the heart of Silicon Valley. Marketing services for this high-end cabinet company range from developing the company's website to strategizing its outreach, whether through social media, electronic newsletters or traditional magazine advertising.
Quality products, integrity and the longevity of this family-owned and operated company are the cornerstones of our marketing approach.
Everything we produce, from new content on the website to magazine ads like the one shown at right, underscores and reiterates what clients can expect: quality products fabricated by skilled and conscientious craftsmen for a company founded more than 50 years ago.
Success in a highly competitive market is our evidence.
Preference for Social Media Outreach? Houzz.com
While Facebook and e-newsletters delivered through Constant Contact are mainstays of the company's outreach, we are turning our attention now to the home and garden community at Houzz.com. One reason: Houzz appeals to our primary new demographic, millennial homebuyers, who work where the company is located, Silicon Valley.
The Secret to Being a Best Company? Communicating!
Genencor was a biotech company with a startup's energy. It knew that retaining employees was as important as recruiting them, so HR set out to rebrand the corporate culture by way of a long-term internal marketing strategy that I helped develop, launch, produce and manage.
Genencor, now part of DuPont, was named the #1 Best Company to Work for in 2005. It credited the communications campaign for helping it win the coveted industry designation.
Examples of the communications materials produced for Genencor are available on request.